Michael Watkins II

Local SEO & Digital Marketing Specialist

SEO-focused marketer with real-world client experience, a strong foundation in local search, and a proven track record helping small businesses rank and grow online.

About Me

I’m Michael Watkins II — a digital marketer based in Fort Worth with hands-on experience building SEO campaigns for local businesses.

I started studying SEO, Google Business, and online marketing strategy in middle school, and by 15 I had launched my own agency, working directly with pressure washing contractors across the country to improve their online visibility.

I graduated early from I.M. Terrell Academy for STEM & VPA and am currently studying at Tarrant County College. I plan to transfer to the University of North Texas in Summer 2026 to pursue a degree in Information Science with a specialization in Project Management.

I’m now looking to bring the same drive and real-world experience into a professional team — where I can continue growing, contribute to data-driven campaigns, and help businesses succeed through smart, ethical marketing.

Case Studies

Clean Streak Pressure Washing

Local SEO | Content Strategy | On-Page Optimization | GBP Ranking

In April 2024, Clean Streak had no online presence — no website, no rankings, and zero visibility on Google.

Over the next 12 months, I led a complete local SEO strategy: building a fully optimized website, creating service pages, publishing educational blogs, and developing area-specific landing pages to target nearby towns

  • 0 to 24,400+ Google Search Impressions

  • Generated 2,400+ Organic Clicks

  • Ranked on Page 1 for keywords like “Dunedin Pressure Washing” and “Pool Deck Cleaning”

  • Secured a Top 3 position on Google Maps (GBP) for the main service area

Case Studies

Jax Pro Pressure Washing

Website Development | On-Page Optimization

In April 2024, Jax Pro Pressure Washing had no active website — their old business.site was shut down, leaving them without an online presence or a way to capture leads.

I designed and launched a focused two-page website, featuring a conversion-optimized homepage and a streamlined contact funnel. After launch, I verified the site in Google Search Console, ensured indexing of core pages, and tracked performance as visibility returned.

  • 82,000+ Google Search Impressions

  • Fully Indexed Core Pages (Homepage + Contact)

  • Ranked on Page 1 for keywords like “Dunedin Pressure Washing” and “Pool Deck Cleaning”

  • Restored Online Visibility After Platform Shutdown

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Made by Michael Watkins II. 2025.

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